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Sub-prime Mortgage Woes Mean Lower CPCs? Don’t bet on it.
Financial service products generate some of search’s highest CPCs, particularly for phrases like “auto insurance” and “mortgage” and (so I’ve heard) account for as much as 20% of search revenue. We’ve...
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Digg, Facebook and YouTube: Show Us the Money
I’ve been having fun lately punching holes in Henry Blodget’s absurd rants about the imaginary “online advertising crash.” But, there is one online sector that really does make me feel like its 2000...
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Wikipedia is #1 : What Are You Going to Do About It?
I’m been noticing a lot of frustration lately with the dominance of Wikipedia in search results. And, I’ll admit, I never felt like I really understood why they get so much love from Google until I...
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IM Charity Party & The Children’s Hospital
If you haven’t heard, we are having a party on Monday the 18th to benefit two very worthy charities. We are going to split the proceeds from the event 50/50 between the Leukemia & Lymphoma...
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